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Chuteless is taking risks unknown, to push yourself to your greatest potential. Our first, epic adventure had us hitchhiking & biking from NYC to LA in 9 days. We were aided by heroes & angels, repeatedly astounded by the treasures they shared. Our documentary film is in progress. We are Simon Bray, Ben Bray & Matt Donovan.



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The chuteless equation

We’re often asked to explain chuteless as a concept, and really it boils down to the following equation: ‘We are going to XXX without XXX in order to XXX’.

A few examples that we’re considering:

‘We are going to WALK FROM THE NORTHERN TO SOUTHERN TIP OF MANHATTAN without SIGHT (IE BLINDFOLDED) in order to TERRIFY OURSELVES AND TEST WHETHER NEW YORKERS ARE GOOD PEOPLE’.

‘I (likely a girl!) am going to GO FOR ONE MONTH without USING ANY KIND OF SKIN CREAM in order to TEST WHETHER THEY MAKE ANY DIFFERENCE’.

‘We are going to TRAVEL FROM THE WEST TO EAST COAST OF AFRICA without MONEY FOR FOOD OR ACCOMMODATION in order to TEST OUR HYPOTHESES THAT THE POOR ARE THE MOST CHARITABLE’.

Would love to hear any thoughts - simon.bray@whatifinnovation.com.

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